As a motivational diversity speaker, I believe that it is important to keep on learning by regular reading. The book I’m currently reading is a sales book called SPIN Selling by Neil Rackham. I actually have had this book sitting on my shelves for a few years unread but recently caught it listed as one of the top five sales books to read. So I decided to put it back on my reading list.
Now, you might think that books on selling may not be applicable to you if you are not in a sales career. But think again, because EVERYONE SELLS. If you are an entrepreneur, you have to sell to clients and customers no matter what industry. If you are in a career, you have to get your ideas across to others at your company and get them on your side – that’s selling.
So a lot of people can benefit from learning a bit more about the psychology of good selling techniques. I’m about halfway through SPIN Selling it’s pretty good.
So nice of you sharing this with us, i’m looking to improve my salesman skills so always on the hunt for new ideas and materials.